Premium car inventory background
Car Supernova Investor Presentation
Car Supernova logo

Beat dealer PX offers 
from your mobile

Car Supernova turns consumer-owned cars into dealer-ready digital inventory, then sells them with certification, prep, and transaction control built in.

AI Pricing • Physical Certification • Remote Retail Sale
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Thesis

We are the new better dealer model.

Car Supernova removes showroom cost, cost of funding stock and cost of sales people and support staff

We capture the retail upside by certifying, preparing, listing, and transacting the vehicle itself.

Higher than PXSeller positioning
Dealer-readyCertified inventory standard
Remote saleRetail distribution model
Seller using phone beside premium vehicle
The consumer starts digitally. Car Supernova takes control from tentative valuation through final retail sale.
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The Problem

At the moment, sellers can only choose between cheap certainty or painful effort.

Part exchange is fast but weak on price. Private sale can be stronger on price but is slow, risky, and full of hassle. Most owners accept less simply to avoid the process.

01

Part exchange

Dealer PX is fast and familiar, but structurally low because the dealer must create 20% margin on stock to cover, depreciating asset, funding stock, showroom/forecourt, and sales team costs.

02

Instant purchase

Convenient headline offers often soften after inspection and although they buy any car, they make a small profit selling the vehicle to dealers who then still need to create 20% margin.

03

Private sale

Potentially better price, but most sellers do not want costs associated with selling a car and the hassle of buyer meetings, negotiation stress, paperwork risk, or post-sale disputes. They will also get unsolicted calls from dealers and other advertisers.

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Customer Promise

For the seller, the message is simple: we sell your car you get more money

The customer gets a guided process, a better route to price, and no need to manage buyer conversations, handover risk, or after-sale complications.

Instant Buyer
Lowest price
Dealer PX
Better price
Private sale
Highest effort
Car Supernova
Best price no hassle 
RoutePriceEffortSeller risk
Instant BuyerLowLowLow
Dealer PXLow LowLow
Private saleHighHighHigh
Car SupernovaHighLowLow
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Price Proof

The upside from turning trade-value into retail-value for car sellers.

Five live examples show the spread between a low-friction cash-buyer quote and the same vehicle sold through a prepared retail route.

Avg upside

£3.5K

Best case

£7.2K

Avg uplift

15%
Vehicle
Range Rover Velar
2023 diesel estate • 40,100 miles
Mazda CX-30
2021 hatchback • 31,113 miles
Toyota RAV4
2020 hybrid SUV • 41,670 miles
Vauxhall Mokka
2023 compact SUV • 34,765 miles
Alfa Romeo Stelvio
2023 performance SUV • 12,600 miles
As Advertised in AutoTrader £31,585 £19,923 £21,933 £15,534 £36,890
webuyanycar quote £22,560 £13,175 £16,605 £11,455 £29,775
Planned Car Supernova fee £1,805 £1,547 £1,568 £1,394 £1,941
Seller upside with Car Supernova £7,220 £5,201 £3,760 £2,685 £5,174
Uplift vs WBAC 32% 39% 23% 23% 17%
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Why It Wins

The price gap comes from selling the car as a certified retail asset.

The value shift starts with the low-friction offers, then moves through Car Supernova's managed retail process until the seller reaches a stronger final outcome.

£29.5Kwebuyanycar offer
£30KDealer PX
£34KSeller outcome
Managed flowLow hassle, higher return
Core difference Retail process creates uplift

Supernova captures the margin normally lost between trade acquisition and retail sale while keeping the experience guided for the seller.

webuyanycar offer
GBP 29.5K
Dealer PX
GBP 30K
1
Car Supernova offerSeller sees a stronger route before committing.
2
Register with Car SupernovaQuick intake starts the managed process.
3
CertificationPhysical inspection creates buyer confidence.
4
Prep and digitiseClean, correct, and create dealer-grade assets.
5
ListPublish across digital retail channels.
6
Retail saleSell remotely as retail-ready inventory.
Seller outcome Seller gets £34K

The process converts a trade-value conversation into a retail-value result without pushing the seller through private-sale hassle.

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Operating Flow

This is a lower-cost dealer stack without retail overhead.

Car Supernova concentrates spend on valuation, certification, prep, and digital sale instead of showrooms, forecourts, and large selling teams.

No expensive retail footprint requiredLighter fixed cost
No seller-buyer negotiation burden on the customerCleaner experience
Centralized prep, imaging, and listing standardsOperational consistency
Digital inventory can sit across multiple outletsWider reach
Digital used car inventory marketplace view
Supernova behaves like a modern retail operator: source, certify, prepare, distribute, transact, and carry the buyer-facing promise.
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Market Opportunity

The UK opportunity is large, active, and already familiar with selling through high-friction or low-value routes.

Around 7 million used cars are sold every year. Car Supernova targets vehicles between £15,000 and £100,000, which will be 50-60% of the cars sold but 70-80% of total market by value.

7MUsed cars sold each year

3-4M iS Car Supernova's target market
£15K to 100K
Car Supernova will also cherry-pick based on 

Average or below-average mileage

Age restrictions

Average number of owners / time

Owner-sell market

We offer sellers a hassle-free managed process for a similar value outcome to private sale, without the stress, time cost, or buyer risk.

Dealer-led market

Roughly 80% to 90% of vehicles still move through dealers. That is where Car Supernova can offer a far better value proposition while delivering a controlled retail-standard outcome.

Why now

Buyers already start online and after Covid many continue to complete purchase online. Instead of trying to invent new demand, Car Supernova inserts a better operating model, tech, and AI into an existing, very large used-car flow.

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The Product

A seller uploads their car. Car Supernova turns it into retail-ready inventory.

The platform starts with AI-led intake, then moves into physical certification and prep so the car can be sold remotely like a dealer-stock vehicle, not a risky private listing.

01

Register + upload

The customer enters vehicle data, and receives a tentative AI-driven valuation. If happy uploads basic  photos.

02

Confirm interest

Car Supernova accepts the vehicle into the physical inspection path.

03

Evaluate + certify

A physical evaluator inspects the vehicle, verifies condition, and certifies it to a dealer-standard retail baseline.

04

Prep + clean

A separate team handles valeting, minor detail correction and generating digital assets standardised and dealer standard by AI.

05

List + distribute

The vehicle enters Car Supernova inventory and is published across digital retail outlets for remote sale.

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Trust Layer

Certification changes the buyer side because the car can be sold remotely with confidence.

Certified condition

Inspection is paid only per inspection, creating trust around condition, paperwork, and presentation quality without fixed inspection overhead.

Retail-ready listing

The prep team already exists and is paid per job, allowing Supernova to valet, digitise, and standardise each vehicle into dealer-like stock without carrying a heavy fixed team.

Remote retail logic

The driver network is already out there and is also paid per job, while listings are spread across digital retail outlets with supporting inspection to build trust for a click-and-deliver model.

Trust
Engine

AI intake

Early pricing and photo analysis remove dead-end vehicles quickly.

Certification

Physical verification turns an owner asset into a buyer-safe retail proposition.

Prep

Small fixes and cleaning make the asset feel inventory-grade.

Guarantee

Any limited buyer return promise sits with Supernova, not the seller.

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Buyer Experience

The buyer gets confidence. The seller gets distance from the transaction.

Seller is done once the car is picked up

No direct buyer dealing, no returns debate, no post-sale callback burden.

Buyer sees a retail-standard asset

Certification, paperwork, and prep make the vehicle suitable for remote purchase.

Buyer guarantee and consumer law protections sit with Car Supernova

The return promise becomes a platform issue, not a private seller issue.

Premium vehicle buyer confidence scene
This is closer to buying dealer stock online than buying from a private owner in an uncertain one-off transaction.
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Go To Market

Start with controlled supply, prove the operational loop, then scale inventory throughput.

Phase 1

Launch the seller intake flow, pricing,  and accepetance in a tightly controlled geography.

Phase 2

Standardise certification, prep, and listing workflow to dealer-ready output to natonwide audience.

Phase 3

Expand consumer intake by neighbouring postcodes until big bang nationwide launch

Phase 4

Lauch in new markets 

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Use Of Funds

Raising £600,000 to build the retail engine, not just the front end.

AI + product

Seller intake, image analysis, valuation logic, and internal operating tooling.

Build the stack

Field operations

Evaluator network, certification workflow, prep coordination, and handoff process.

Make it real

Inventory distribution

Digital outlet presence, transactional infrastructure, and early buyer confidence layers.

Monetize the spread
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Founder
Peter Holmes founder portrait
Peter Holmes Founder

This opportunity needs an operator who can bridge motor trade logic and systems execution.

Category understanding

The model depends on knowing where dealer margin really comes from and which parts of that stack can be rebuilt more efficiently.

Workflow discipline

The engine is operational: intake, inspection, prep, listing, transaction, and post-sale promise all need to connect tightly.

Commercial focus

The business wins by beating PX on value while keeping the experience clean enough for normal sellers to trust.

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Close

Offers car sellers a lower-cost, lower-friction route to maximise the value of their car .

Car Supernova beats dealer PX offers by certifying, preparing, and digitally retailing consumer-owned vehicles as dealer-ready stock.


MVP is in progress and will be ready for marketing testing by end of August. 

£600K will be used for a soft launch, provide working capital, prove the model and build an executive team.

With a full exec team in place, proven tech and generating revenue Car Supernova will raise additional funds for a national marketing campaign to lauch this new model UK wide.

The message is simple.


£600KFirst round RAISE
UKLOCALISED Launch 
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